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The U.S. Centers for Disease Control and Prevention (CDC) will launch a new national education campaign next week that depicts the harsh reality of illness and damage real people suffer as a result of smoking and exposure to secondhand smoke. The ads show the toll smoking-related illnesses take on real people and their loved ones. Viewers in Reno, Sparks, Washoe County, and northern Nevada will see the ads from March 19 to June 4, 2012.
Media Release
For Immediate Release
http://www.washoecounty.us/health
Contact: Phil Ulibarri
775-328-2414
2012-6
The U.S. Centers for Disease Control and Prevention (CDC) will launch a new national education campaign next week that depicts the harsh reality of illness and damage real people suffer as a result of smoking and exposure to secondhand smoke. The ads show the toll smoking-related illnesses take on real people and their loved ones. Viewers in Reno, Sparks, Washoe County, and northern Nevada will see the ads from March 19 to June 4, 2012.

A press conference launching the “Tips from Former Smokers” Campaign will begin at 9:30 am, Thursday, March 15 featuring Health and Human Services Secretary Kathleen Sebelius, Dr. Regina Benjamin, U.S. Surgeon General, and CDC Director, Dr. Tom Frieden. They will discuss the importance of the campaign and why it represents a critical and historic step toward ending the tobacco epidemic. The “Tips from Former Smokers” campaign features compelling stories of former smokers living with smoking-related diseases and disabilities. The ads focus on smoking-related lung and throat cancer, heart attack, stroke, Buerger’s disease, and asthma. Smokers who quit also pass along tips about what helped them succeed. The press conference can be viewed via an online webcast at www.hhs.gov/live .

“Though they may be tough to watch, the ads show real people living with real, painful consequences from smoking,” said CDC Director Thomas R. Frieden, M.D., M.P.H. “There is sound evidence that supports the use of these types of hard-hitting images and messages to encourage smokers to quit, to keep children from ever beginning to smoke, and to drastically reduce the harm caused by tobacco.”

Despite the known dangers of tobacco use, nearly one in five adults in the United States and adults in Nevada smoke. More than 3,300 people in Nevada each year lose their lives to smoking-related diseases, and for every one person who dies, another 20 live with a smoking-related illness. Still, nearly 70% of smokers say they want to quit, and half try to quit each year.

According to Washoe County District Health Officer Dr. Joseph Iser, “The campaign will serve as an important counter to the nearly $10 billion spent annually by the tobacco industry promoting their products.”

Many of the ads will be tagged with 1-800-QUIT-NOW, a toll-free number to access quit support across the country, or the www.smokefree.gov web site, which provides free quitting information. For more on Washoe County tobacco control activities, please visit GetHealthyWashoe.com. For more information on the “Tips from Former Smokers” campaign visit www.cdc.gov/quitting/tips .